The Regent at King Edward is a unique urban residential development located in a coveted west side location next to the newly opened King Edward Skytrain station. The location, known as Cambie Village, is an established neighbourhood with a strong sense of community, ample green space, schools, shops, services and is in close proximity to downtown Vancouver. This eclectic mix of a quaint west side residential neighbourhood and urban amenities inspired the overall visual language of this project.
DCD provided all aspects of the branding process working closely with the client’s development and marketing departments. From concept to design to production, we provided creative services in a cohesive and timely manner, including: brand identity, creative concept, art direction, advertising campaign, print marketing collateral, presentation centre graphics, various exterior signage, photography and video, website design and development, interactive touchscreen design and development, digital media assets and online ads.